Over the years we have all heard organizations touting things like the relentless pursuit of perfection. At face value, this seems like a good and noble thing. Isn’t perfection a worthy goal? While it may be, there come real problems with spending excess time on perfection. Theron, Strategy Lead here at Studio Red Design, talks about key business risks and outcomes with allowing the perfect to become the enemy of the good and provides actionable guidance on how organizations can avoid these risks and stay relevant and timely in a rapidly changing market.