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Honoring the Past, Designing the Future

The Vision: A Visual Dialogue

When an institution has 50 years of history to showcase, the design needed to tell a story. Our creative direction for the anniversary logo, invitation, and program centered on a powerful visual juxtaposition: the then and the now.

To bring the 50-year legacy to life, we developed a layout strategy that paired history with modern progress:

  • The Legacy (Left): On the left side of our spreads, we utilized archival, grayscale photography. these images served as a soulful nod to the Smithsonian’s beginnings and the foundational moments of the last five decades.

  • The Future (Right): On the right, we paired those historical moments with vibrant, full-color imagery. These contemporary photos showcased the living, breathing impact of the Smithsonian today.

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