Being primarily a print designer, accessibility is not something I was aware of until very recently. We created a brochure for the National Museum for Women in the Arts and something important to them was ensuring the digital PDFs we create are as accessible as possible. Initially, I thought this meant placing text in the metadata of the photos so screen readers had something to look for when describing images. As I’ve learned with the most recent brochure we designed, it is much more involved.

Happy Martin Luther King Day and 2023…we made it! 2022 was a wild year, but we all made it through to the other side… big exhale…. Throughout this past year, we’ve had the opportunity to partner with y'all on some beautiful design pieces. We are grateful for you—our clients, family and friends—and hope that 2023 brings many new and wonderful experiences.

Today I (Theron) was listening to an interesting discussion on NPR concerning the difference between native, heritage, and learned speakers of a foreign language. It really got me thinking about the challenge and opportunity of working with a graphic design partner to achieve your objectives.

We love the challenge of creating a logo. It's a special opportunity to dream of possibilities, to excavate random thoughts and connections, to connect letterforms and ideas to create something authentic and unique. A logo is about distilling the essence; telling your story so that it is understood and remembered. A logo is the mark used to lead your business identity, establish your symbol of credibility, and serve as your iconic face to the world.

“Look at the tree, recognize its inherent structure, and envision its growth potential." Apple tree care reminded me of design. Understand the existing framework. Identify the end goal. Work within given limitations to push creative possibilities. Everything branches from there.

A logo begins with an idea… in the case of Yggdrasil Advisory, it is the legendary world tree — Yggdrasil — from Norse mythology.