Your challenges…
our thoughts.
Take a look at our blog where you’ll get a behind the scenes look at the how our design process works. We share examples of our sketches and finished products, as well as some fun stories about us.
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Maret School: Mapping “A Journey of Becoming”
To capture the vibrant spirit of what makes a Maret School student, we started with a stack of pencil sketches (even playing with their frog mascot's lily pads!) before landing on a design that bridges tradition with forward-thinking energy. The final piece layers five custom-built icons—representing pillars like Joyful Learners and Resilient Explorers—over a stunning photographic detail of the campus's iconic front door.
Behind the Design: Building a COAA Infographic
When the Construction Owners Association of America (COAA) needed to pack a massive punch on just a single page, we built a cohesive, custom icon system to act as a visual shorthand. By trading heavy text blocks for clean typography and eye-catching custom symbols, we turned their complex concepts into an instant, high-impact read—delivered in multiple versatile formats so they are ready to roll for print, web, or presentations.
Instant Understanding
They say a picture is worth a thousand words. In the fast-paced world of digital payments, where complex jargon like ACH, RTP®, and Risk Compliance can quickly overwhelm, a well-designed icon is worth even more: it’s worth instant understanding.
We recently had the pleasure of partnering with Wespay to refresh their visual toolkit with a suite of custom line-art icons. The goal? To take their diverse range of member offerings—from education and advocacy to technical payment support—and make them immediately accessible through high-end design.