The synergy between the mission-driven team at ICT and the creative expertise of Studio Red Design was evident from the start.. We began by grounding the concepts with classic creative techniques, sketching various layouts with pencil and refining initial concepts in InDesign. This deliberate, iterative approach ensured the final look was deeply considered and perfectly embodied the campaign's spirit of hope and resilience. Once the aesthetic was decided—one that was both visually arresting and universally accessible—the challenge shifted from creation to global distribution. By translating the finalized design assets from our professional software into a versatile, user-friendly platform like Canva, we achieved a crucial goal: client empowerment.