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Take a look at our blog where you’ll get a behind the scenes look at the how our design process works. We share examples of our sketches and finished products, as well as some fun stories about us.
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Honoring the Past, Designing the Future
The Vision: A Visual Dialogue
When an institution has 50 years of history to showcase, the design needed to tell a story. Our creative direction for the anniversary logo, invitation, and program centered on a powerful visual juxtaposition: the then and the now.
To bring the 50-year legacy to life, we developed a layout strategy that paired history with modern progress:
The Legacy (Left): On the left side of our spreads, we utilized archival, grayscale photography. these images served as a soulful nod to the Smithsonian’s beginnings and the foundational moments of the last five decades.
The Future (Right): On the right, we paired those historical moments with vibrant, full-color imagery. These contemporary photos showcased the living, breathing impact of the Smithsonian today.
Designing for Harmony
In July 2011, a transcendent event unfolded in the heart of Washington, D.C.—the Kalachakra for World Peace, a gathering dedicated to fostering global unity and enlightenment. As designers entrusted with capturing the essence of this sacred occasion, we embarked on a journey to create an array of materials, including a distinctive logo, outdoor banners, internal signage, print ads, event postcards, and event programs. Our mission was clear: to infuse every design element with the spirit of peace, harmony, and spiritual awakening.