Impetus
Impetus Foundation Advising final logo
Logo design is always a fun challenge; how to get an idea in its simplest form? What is the essence of the individual or organization? How do you want the viewer to feel when your mark is seen, and you are not there to explain…
“Studio Red Design was my first stop to create a logo for my consulting business to non-profits and charitable foundations, Impetus Foundation Advising. I knew from past work that I could count on Studio Red to quickly generate designs, listen to my reactions, and push my imagination. My business aspiration is that my work is an impetus (i.e., “the force that makes something happen or happen more quickly”) for my clients and for social change. The collaboration with Red produced the full logo that incorporates the dynamism and slight whimsy of the bouncing ball, the contemporary colors and forceful font for ‘impetus”, with a strong base of ‘Foundation Advising,’ as well as an abbreviated logo. Working as a solo consultant is relationship-based business and a very personal brand – StudioRed created a design that I’m happy to stand behind.”
Design sketches of logo possibilities.