In July 2011, a transcendent event unfolded in the heart of Washington, D.C.—the Kalachakra for World Peace, a gathering dedicated to fostering global unity and enlightenment. As designers entrusted with capturing the essence of this sacred occasion, we embarked on a journey to create an array of materials, including a distinctive logo, outdoor banners, internal signage, print ads, event postcards, and event programs. Our mission was clear: to infuse every design element with the spirit of peace, harmony, and spiritual awakening.

We were lucky to have the opportunity to partner with this synagogue: Shaare Torah is a vibrant, open-hearted, joyful and multi-generational synagogue community where you are welcome as you are. They learn, pray, play, pursue justice and find inspiration as thrive to grow Jewishly together. Here is a glimpse at our logo process.

We are thrilled to announce the refreshed logo for our favorite travel company, American Classic Tours. We have partnered with this fantastic company for years and were recently asked to help them redesign their logo and imagery.

In early 2020, we had the pleasure of working with Shane Young to establish his new app, called Stkyr.

Logo design is always a fun challenge; how to get an idea in its simplest form? What is the essence of the individual or organization? How do you want the viewer to feel when your mark is seen, and you are not there to explain?

We love the challenge of creating a logo. It's a special opportunity to dream of possibilities, to excavate random thoughts and connections, to connect letterforms and ideas to create something authentic and unique. A logo is about distilling the essence; telling your story so that it is understood and remembered. A logo is the mark used to lead your business identity, establish your symbol of credibility, and serve as your iconic face to the world.