When people think of "branding," they often think of a static logo. But for an organization like the American Public Transportation Association (APTA), branding is a constant evolution. Since 2008, Studio Red Design has had the privilege of designing the "look and feel" for APTA’s most significant events, creating a visual narrative that moves as fast as the industry itself.

We love brainstorming! We partnered with APTA to create a wealth of design ideas of possible looks for their 2025 conferences that are hosted around the country. We wanted it to be bright and engaging with the development of unique patterns and color palettes. We landed on a vibrant color palette with gradients that created movement to reflect the transportation association.