Over the years we have all heard organizations touting things like the relentless pursuit of perfection. At face value, this seems like a good and noble thing. Isn’t perfection a worthy goal? While it may be, there come real problems with spending excess time on perfection. Theron, Strategy Lead here at Studio Red Design, talks about key business risks and outcomes with allowing the perfect to become the enemy of the good and provides actionable guidance on how organizations can avoid these risks and stay relevant and timely in a rapidly changing market.

Earth Day is a great reminder to pause and celebrate nature’s gifts. We are, after all, simply a small part of this great and inter-connected system and need to find time to step away from our televisions and computers and reengage with our truest selfs. This is a time to step out from our walls, slow down, and breathe deeply to enjoy mother Earth's wonders. A time for deep gratitude to the grand Pachamama and an opportunity to reflect on her cycles and rhythms and the part we all in play in her/our future. Sending her and all of her creations BIG love from a humbled heart and a joyous spirit.

I am in love with seeds. The idea. The potential. The possibilities locked in such a concise space. The growth. The wonder. The mystery.

My newest passion is to make my yard as edible as possible. I have ordered heirloom seeds, rooted cuttings, and grafted trees. I have turned large areas of the yard into vegetable bed and trellised fences. I spend my evenings reading vegetable seed packets, taking notes as to which to soak and when to plant. It is calming as well as exciting to tune into mother nature’s rhythms.

Every design idea starts with such a seed.

Clients We Love: Learn about resilience and maintaining community with JTRJujutsu’s Master Don.

We had the honor of partnering with Rebecca Drobis to give form to her photo essay of farmers and conservation in the Genesee Valley. We were engaged by Rebecca and her team to serve as designers and art directors for this installation as well as to create all promotional and collateral materials. Working his her team, we culled through thousands of photos to pull out the iconic moments that tell this important and necessary story. With the help of a local printer, we are creating eight foot, life-sized banners for Rebecca’s travelling photo exhibition.

We love the challenge of creating a logo. It's a special opportunity to dream of possibilities, to excavate random thoughts and connections, to connect letterforms and ideas to create something authentic and unique. A logo is about distilling the essence; telling your story so that it is understood and remembered. A logo is the mark used to lead your business identity, establish your symbol of credibility, and serve as your iconic face to the world.

Ideas We Love: Join us to learn about the importance of designing for purpose, with Kevin Sample.

We connect with a client we love, Neva Ingalls to discuss her practice, learn about how the pandemic has impacted her, gain insights into what she has taken away from this experience, and finally, tease out what she will do differently going forward. If you are interested in yoga, self-improvement, growth, resilience, or how to find meaning in this dark time this is a great view for you!

We have created a YouTube channel to introduce our amazing clients and the great work and missions they do and have. We will be periodically interviewing leaders of entrepreneurial concerns, educational institutions, cause-oriented business, and spiritual/wellness arenas to gain insights into how they do it, and to inform, engage, and inspire our audience and the world.

“Look at the tree, recognize its inherent structure, and envision its growth potential." Apple tree care reminded me of design. Understand the existing framework. Identify the end goal. Work within given limitations to push creative possibilities. Everything branches from there.

They say a picture is worth a thousand words and I think few pictures have more words than the art of William Hogarth. Hogarth was an 18th century, English artist most famous for prints made from his paintings - prints essentially were the first form of social media... It is clear that the pictures are powerful and that they highlight how much effective imagery matters.

Most books are absolutely judged by their covers. It is important to create inviting and welcoming visual introductions so that the target audience actually reads the material. After some thought, we decided to share covers of some of the favorite books we have had the opportunity to develop for our clients. We encourage you to take a look—hopefully you find something that grabs your attention!

This educational self-mailer has been an exciting kick-off piece to our studio’s new branding and the strategy angle that our new CFO is bringing in 2021. But more than anything this project has shown me the opportunity partnership can create, and how important it is — especially during this period of isolation — to stay connected and cultivate the synergy of supportive relationships.

“Studio Red Design has built a great brand in responding to existing unmet needs of our clients, whether annual reports, publications, mailers, etc. I would like us to move to the next level where we become an integral business partner, where we help drive strategy and approach.”

The ghastly events that took place in our Capitol a few weeks ago struck me as a real-life horror movie. A good comparison would be The Purge, a movie in which all crime is legal for one day of the year. It shows an interesting take on how quickly society breaks down when all rules and consequences are taken away. Perhaps we caught a glimpse of that on January 6.

Out with the old and in with the new! 2021 promises to be a year of great and positive change. We have a new president and administration coming to town, and hopes of reconnecting in person with our friends and loved ones soon. To build our own momentum for 2021, Studio Red Design is making some exciting changes too that we are delighted to share with you: a new team member, a new website, a new logo, and enhanced social media outreach!

So, you cut down a ten-foot spruce. And now you fret too much about your Christmas tree (they are almost always farmed sustainably). It’s increasing important to recognize that trees really matter. Turn your focus to unsustainable forestry practices around the world like one of our favorite clients, Forest Trends.

So, we’ve all heard “you can’t judge a book by the cover” as an admonition when we might be rushing to judgement. This aphorism is certainly emotionally compelling but doesn’t really ring true does it?

Wow… what a year. When trying to craft this year’s holiday card, we felt it was challenging to find the right words.

October is known in the artist community as Inktober. It's a month in which artists are given a series of prompts, one for each day of the month, and then come up with a simple drawing to illustrate each word.